PIE alum Vadio, the first full-scale distribution platform for music video content and ads online, raised $2 million in a seed funding round with backing from leading music, entertainment and technology investors. This news comes only months after Vadio’s massive partnership with Vevo was made public in June.
“Music videos are one of the most popular and engaging forms of content online, but they have yet to be available where consumers prefer to access music – online streaming platforms,” said Vadio CEO Bryce Clemmer.
Vadio’s technology detects what songs listeners are playing live on their streaming platform and then plays the corresponding music videos in real-time, allowing for higher listener engagement and potentially higher ad rates for stations that adopt it.
Clemmer continued, “Our recent funding round and partnership with Vevo will enable us to scale even faster and deliver a cutting edge experience for everyone – ranging from music fans to streaming services to radio stations and record labels.”
Congratulations Vadio, next round is on you!
Yesterday PIE alum Vadio (that kept the PIE office filled with music until the wee hours of the morning) announced a major partnership with Vevo.
Why is this so great for the Vadio team? Vevo is the world’s leading all-premium music video and entertainment platform, with over 5.5 billion monthly views. This partnership enables Vadio to bring Vevo’s catalogue of over 100,000 music videos, live concert events and original programming to its streaming media partners.
The Vadio team, with offices in Portland and LA, has created technology that enables their customers (radio stations) to synchronize their audio streams with video content.
Here’s a little more on that from co-founder and CEO of Vadio, Bryce Clemmer:
“Vevo is synonymous with quality music and entertainment programming, making them an ideal partner to enable the conversion of audio to video streaming content, While audio streaming continues to grow in popularity, video streaming has expanded exponentially. With Vevo on board, we can enable media companies around the world to take full advantage of the video revolution.”
Congrats to the Vadio team!