Alumni, News

PIE alum Vadio partners with Shazam

Shazam now delivers the video of that song you’re trying to identify. All thanks to PIE alum Vadio.

Vadio-powered video channels make it possible for people to consume music video content through the sites and apps they already use. By partnering with companies like Shazam, Vadio anticipates video views to skyrocket month over month. Vadio music video channels can be assembled in several different ways. Now when a person Shazams a song, they are presented with a music video channel. Video channels can also be curated by editors, automatically generated by trending data or built by brands to reflect genres or the interests and attributes of their audience segments.

With this partnership, Shazam is extending the opportunity to engage audiences in more than 190 countries with highly engaging videos of the latest artists and popular music from around the world. Currently, there are over 1,800 artists verified on Shazam that are sharing content with their over 3 billion cumulative followers. The addition of music video playlists powered by Vadio makes it possible for brands to connect audiences through content that is relevant, targeted and highly engaging.

For more information, see the Shazam press release.

Alumni, Community

5 Questions with Vadio’s Elliot Swan

We recently shared news that PIE Alum Vadio, the platform that allows streaming music services to sync their audio with corresponding music videos, had raised $2 million.

Now we’re all aware of the fact that no company gets to $2 million without first facing a few challenges and tough decisions. So today we’ve caught up with Elliot Swan, cofounder of Vadio, and asked him to give us a glimpse into some of his experiences along the way.

1. When did you decide to jump ship and start your own company?

We had been working on Vadio part-time on the side and had a basic prototype put together that we would slowly continue to build and show around. I remember one evening suddenly coming to the realization that if I really wanted to see whether this thing would fly, I needed to take the full leap. And I knew I couldn’t live the rest of my life always wondering if something could have come of this had I only taken a risk and tried.

2. What was one of the biggest challenges entering this industry?

The music industry is notoriously complicated, so getting buy-in from all the relevant stakeholders took a lot of work. I see too many music startups try to brashly jump into the middle of the industry and claim they’re here to change the world without bothering to get to know people or understand how things work. It can be tough, but patience and humility go a long way.

3. How has being in the Portland community helped your company become what it is today?

Portland has a great startup community, and everybody wants to see everybody succeed. It’s amazing being able to walk down the street to a handful of other startups and ask for input.

4. What’s a small change you’ve recently made at Vadio that’s resulted in large positive results?

Anybody over here would tell you I love A/B tests. One we recently ran tested various wording options for the buttons that launch our players — we increased click-throughs by 10% just by adding a single word!

5. PIE’s 2014 class is already one-month in to the program. Having been through PIE and now a couple years out, what’s one piece of advice would you give to its participating founders?

For the next 3 months you will be constantly surrounded by super-smart people. Get to know all of them! You have no idea how valuable they will be to you and you will be to them over the years.

6. (Bonus question:) What’s your favorite music video?

Hands-down, Dance Thief by Con Bro Chill. It deserves way more views.

I had’t heard of Con Bro Chill before this, but the moment I started watching their music video, I knew it had PDX + weird written all over it. Portland—let’s bump up these views!

Community, News

PIE Alum Vadio raises $2M

PIE alum Vadio, the first full-scale distribution platform for music video content and ads online, raised $2 million in a seed funding round with backing from leading music, entertainment and technology investors. This news comes only months after Vadio’s massive partnership with Vevo was made public in June.

“Music videos are one of the most popular and engaging forms of content online, but they have yet to be available where consumers prefer to access music – online streaming platforms,” said Vadio CEO Bryce Clemmer.

Vadio’s technology detects what songs listeners are playing live on their streaming platform and then plays the corresponding music videos in real-time, allowing for higher listener engagement and potentially higher ad rates for stations that adopt it.

Clemmer continued, “Our recent funding round and partnership with Vevo will enable us to scale even faster and deliver a cutting edge experience for everyone – ranging from music fans to streaming services to radio stations and record labels.”

Congratulations Vadio, next round is on you!

Alumni, News

Vadio + Vevo = MOAR Music

Yesterday PIE alum Vadio (that kept the PIE office filled with music until the wee hours of the morning) announced a major partnership with Vevo.

Why is this so great for the Vadio team? Vevo is the world’s leading all-premium music video and entertainment platform, with over 5.5 billion monthly views. This partnership enables Vadio to bring Vevo’s catalogue of over 100,000 music videos, live concert events and original programming to its streaming media partners.

The Vadio team, with offices in Portland and LA, has created technology that enables their customers (radio stations) to synchronize their audio streams with video content.

Here’s a little more on that from co-founder and CEO of Vadio, Bryce Clemmer:

“Vevo is synonymous with quality music and entertainment programming, making them an ideal partner to enable the conversion of audio to video streaming content, While audio streaming continues to grow in popularity, video streaming has expanded exponentially. With Vevo on board, we can enable media companies around the world to take full advantage of the video revolution.”

Congrats to the Vadio team!