Alumni

PIE alum Uncorked Studios partners with adidas on “All Day”

When PIE alum Uncorked Studios began rethinking fitness tracking technology with adidas, the team was driven to get to the core of a nagging question:

Your health is so much more than just your daily activities. It’s a reflection of your holistic well-being, from getting enough sleep and proper nutrition to practicing mindfulness and participating in physical activity.

So why is it so many digital fitness products only focus on measuring performance with binary, isolated pieces of the puzzle: solely counting steps, calories, or minutes?

The results of that exploration? All Day, a collaboration between Uncorked and adidas that was recently released.