It’s always nice to see PIE alums getting interesting opportunities. That’s why we’re incredibly happy to report that PIE alum Lytics will be participating in the new accelerator for Snapchat‘s parent company, Snap.
R/GA executive vice-president and global chief operating officer Stephen Plumlee says the focus of the program is to explore what the next wave of marketing technology will be, given the prominence of social platforms and mobile engagement alongside the rise of AI, bots, and other analytics and personalization enabling technologies. “We worked to identify startups creating the products, tools, and services that will enable brands and agencies to leverage the full potential, reach, and consumer data that platforms like Snapchat can provide, and enable them to engage consumers with more relevant, strategic, and personalized content,” says Plumlee. “We specifically looked at startups who were making it easier for brands and advertisers to leverage social platforms as a whole.”