Developers have a keen ability to ignore most traditional marketing. Including "developer marketing" in this post's title alone may have raised the hackles of most developers who read it. Yet, developer marketing is necessary for an increasing number of companies. There are a growing number of APIs, which allow developers to create something new on … Continue reading First Step of Developer Marketing is to Stop Marketing
Tag: marketing
Marketing Fundamentals – Start with a Message Map/Architecture
Whenever I ask how I can help the latest crop of PIE companies, the answer is usually, “they aren’t ready for marketing help yet.” I get it. I do. You’ve got to build the product, then get someone to test/buy it, then support it, fix it, build enhancements, sell some more, keep supporting it and hiring … Continue reading Marketing Fundamentals – Start with a Message Map/Architecture
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