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Not just tech, anymore: PIE explores support for consumer products companies

Historically, we’ve focused on tech companies with PIE — and more explicitly SaaS and mobile companies. Usually with a B2B bent. But that hasn’t prevented hundreds of consumer products companies with compelling concepts from reaching out to us.

From clothing to mead to protein bars to box subscriptions, we’ve had the pleasure of comparing notes with all kinds of startups with all kinds of business models. It’s been educational for us, over time. And it has piqued our curiosity more than once.

Now, we’re moving beyond simply being curious to exploring more of these opportunities. And while we’re still in the planning stages, we wanted to make sure that folks knew a little bit more about our history with consumer products and what we’re doing as we lead up to our expanded scope.

Our first foray into the world of consumer goods was with brand partners like Coca-Cola, Daimler, Nike, and Target where we were fortunate to learn about the ways successful consumer goods companies approached and collaborated with their respective markets — and where curiosity was driving these large corporations to explore other opportunities.

Next, we had the opportunity to collaborate with the Startup PDX Challenge, a City of Portland sponsored incubator that PIE has worked with for the past three years. During that time, we had the chance to see a broader spectrum of the kinds of companies were being built in Portland, what types of challenges were impacting those founders, and which types of companies seemed to generate the highest likelihood of traction and success.

Now, we’re getting more engaged with a broader range of consumer goods through our partnership with Built Oregon, a 501(c)3 not for profit organization focused on consumer goods companies throughout the state of Oregon.

And this year, we’re proud to be sponsors of the inaugural Built Up Festival, a first of its kind event that brings both startups and established companies from around the state of Oregon together to discuss the opportunities and challenges that consumer goods companies face.

To us, it was important in year one to really connect the dots of the consumer product legacy and impact in Oregon. It’s a legacy that is stitched together through stories, insights, and a sense of collaboration. In that vein, we have set up a series of fireside chats, conversations that will look to bridge the rich legacy and highlight the current trends and innovations.

From food and beverage to apparel, footwear, and product design the founders who are participating in these conversations have stories that will not only instigate discussions, but also inspire the next generation of consumer leaders.

Attendees will hear from companies like Deschutes Brewery, Hanna Andersson, Lucy Activewear, and Society Nine, as well as some of the most promising startups in the consumer good industry.

But it’s not just about presentations, it’s about conversations. The event will feature opportunities for discussions and brainstorming among founders, buyers, and investors, enabling folks to make connections that are often hard to come by in the real world. Because those sorts of connections and peer mentoring are what PIE is all about.

More soon on PIE opportunities for consumer products startups, but if you’re building a company focused on clothing, beverage, food, hardware, tools, vehicles, or any other sort of consumer-facing product, we’d love to hear from you.

For more information on the event or to RSVP, visit Built Up Festival. For more information on the organization, visit Built Oregon. And if you’re a consumer goods startup, please stay tuned to PIE as we ramp up this next phase of our efforts.