Advice, News

An open source guide for building the startup accelerator of your dreams

pie-cookbook-beta-complete

It’s been one year since the completion of the PIE Cookbook Kickstarter campaign, so it seemed only fitting that we let you know that we’ve reached the PIE Cookbook 0.9 beta release!

That’s right! All of the content in one spot. With a table of contents, even.

Now, admittedly, the beta still has quite a few flaws. There are any number of typos. It’s repetitive in sections. It’s repetitive in sections. And we have an ever-growing list of things we still desperately want to write.

Still, even with all of that, this release provides plenty of details and tips on how to start and manage your very own startup accelerator — and provides you with plenty of opportunities to tell us how to improve it.

In this version of the PIE Cookbook, we cover things like:

But we’re not stopping there. We remain dedicated to continuing to write, refine, and publish this guide, out in the open, so that we can create the most comprehensive documentation available to support folks who run accelerators — or who dream of building their own one day.

Read the PIE Cookbook 0.9 beta.

What’s next?

  • Realizing that a Github repository isn’t the easiest format to consume, we’re working to make versions of the current document available in a more digestible web format, in PDF, and in ebook format. Stay tuned!
  • We’re continuing to refine the document in preparation for the release of PIE Cookbook 1.0.
  • If you have suggestions for topics, find typos, or need us to provide additional content on an existing topic, please feel free to submit an issue on Github.
  • If you want to stay up-to-date on the PIE Cookbook and collaborate with other folks in the accelerator community, please consider joining our Slack channel.

More soon! ❤️

Alumni, News

PIE alum Vadio partners with Shazam

Shazam now delivers the video of that song you’re trying to identify. All thanks to PIE alum Vadio.

Vadio-powered video channels make it possible for people to consume music video content through the sites and apps they already use. By partnering with companies like Shazam, Vadio anticipates video views to skyrocket month over month. Vadio music video channels can be assembled in several different ways. Now when a person Shazams a song, they are presented with a music video channel. Video channels can also be curated by editors, automatically generated by trending data or built by brands to reflect genres or the interests and attributes of their audience segments.

With this partnership, Shazam is extending the opportunity to engage audiences in more than 190 countries with highly engaging videos of the latest artists and popular music from around the world. Currently, there are over 1,800 artists verified on Shazam that are sharing content with their over 3 billion cumulative followers. The addition of music video playlists powered by Vadio makes it possible for brands to connect audiences through content that is relevant, targeted and highly engaging.

For more information, see the Shazam press release.

News

Why is PIE open sourcing its learnings?

Since 2008, PIE has been an ongoing series of experiments. First as a coworking space then as an early stage startup accelerator then as an accelerator for accelerators. Now, we’re embarking on our next experiment: the PIE Cookbook, an open source guide designed to help anyone, anywhere accelerate anything.

We’re excited to share what we’ve learned over the last 8 years — especially with the hopes that we help you avoid the mistakes we made.

To provide more context on the PIE Cookbook and why we’re so motivated to give away what we’ve learned for free, we’ve gathered up some of our Medium content for you:

We’ll continue to publish on Medium and here as we learn from — and screw up with — Kickstarter, as we work to develop and share our content out in the open, and as we collaborate on this new offering with communities around the world.

And if you’re interested in getting more details on the PIE Cookbook and its potential applications — even if you have no desire to start an accelerator of your own — please visit us on Kickstarter. We’re hoping to connect with as many amazing startup communities as we possibly can.

Community, News

Getting an early start on 2016: Accelerator and startup opportunities

Where did the year go? We’ve been meeting with awesome startups. And working with amazing accelerators. And helping our alums. And, and, and… time just flew by.

But we know you’ve been busy too. So we wanted to take a few minutes to highlight some opportunities that you might have missed—both for awesome startups and those who are interested in helping awesome startups.

1776 Challenge Cup Portland

This year, PIE is proud to partner with our peers back east to play the local host for the 1776 Challenge Cup competition. The free, quick pitch competition provides startups an opportunity to showcase their efforts to their local community and the possibility of moving on to larger and larger stages at regional and global competitions.

All of the regional winners and a host of wild cards will be invited to participate in the Challenge Cup Global Finals next June in Washington, D.C. There, they’ll compete for over $1 million in prizes, as well as spend time with the investors, customers, media and other key connections that can help them succeed on a global scale.

PIE is currently seeking startups for the December 10, 2015, local competition at OMSI. We’re looking for startups that are providing solutions for: cities, education, energy, food, health, money, security, and transportation.

Working on something that fits? Please submit your 1776 Challenge Cup application no later than 11:59PM Pacific Time on November 30, 2015.

For more information or to attend the event, visit 1776 Challenge Cup Local: Portland, hosted by PIE.

Interested in helping startups?

Portland is home to a number of incubators and accelerators that support both local startups—and entrepreneurs from around the world.

If you’ve ever been interested in helping startups, there are a number of interesting opportunities to get involved:

(Image courtesy Hockley Photography. Used with permission.)

News

It’s time for a new flavor of PIE

When Wieden+Kennedy collaborated with the Portland startup scene to make PIE a reality, it was an experiment. A way to test collaboration between the agency and startups. Truth be told, none of us foresaw it becoming an accelerator.

But that’s exactly what we became.

As such, PIE has spent five of the last six years building an accelerator program. Borrowing ideas from industry leaders like Y Combinator and Techstars — and imbuing them with a distinctly Portland flavor. In so doing, we created a platform that continues to explore how to help a wide range of startups and growth-stage companies. We found ways to collaborate with the largest privately held creative agency in the world — an agency with “Fail harder” built into its DNA — and the global brands that agency continues to attract as clients. We even had our share of exits with companies like AppThwack, Nutmeg, and Orchestrate.

So it seems to be working. And we’d like to think that these efforts have had a positive impact on the Portland startup scene. And maybe, even beyond. Hopefully, Portland feels the same way.

Speaking of Portland… wow. Good job, you! We’ve had an amazing vantage point to watch our once nascent startup scene grow, mature, and succeed. New companies. New support vehicles. New investments. And with that growth and maturity, things have changed. And many of the original challenges that PIE was designed to address have been overcome.

But, luckily, a whole new set of challenges have replaced them.

And that got us thinking about the next phase of our experiment — and how PIE should evolve to tackle these new challenges.

You see, we don’t talk about this much, but when we began the accelerator experiment, we designed it with a limited lifespan — like a fund. Or like a Replicant. And with that three-class lifespan in mind, we ran the accelerator as efficiently as we could. Experimenting with our resources to see how much could be done with how little. And how efficiently our capital could be used to help startups and create value.

We did okay. It was neither a raving success nor a miserable failure. But it was a good experiment. That ran efficiently and effectively. We ran it so efficiently in fact, that instead of ending with the three classes we’d planned, we wedged in a fourth. And now, after a lot of late nights, intensive mentoring, tears, cheers, and four graduated classes, we are proud to have had a hand in supporting a diverse portfolio of companies and a dynamic pool of incredible mentors from around the world who continue to be connected to the Portland startup scene.

PIE became an accelerator. Not because we planned it that way, but because we had to. Our proverbial gut said that it seemed like the right experiment to run at the time.

 

But it’s not that time anymore

 

You see, despite some pretty kick-ass results, PIE was never meant to be an accelerator. PIE was meant to be an incubator for on-going experiments.

PIE incubates new ways for corporations and startups to work together. PIE tests how those with scale and resources can collaborate with innovators to create mutual value. PIE unlocks the tribal knowledge of entrepreneurial ecosystems to help build better founders — and help some of those founders (predominantly Portland founders) to be more successful. PIE fosters interesting services and technologies — and hopefully, makes it easier to start successful companies in Portland.

PIE enables us to explore concepts. To put hypotheses to the test. To work. To try. To fail. To learn. And to have the wherewithal to get up and go at it again.

First, as a coworking space. Then, as an accelerator.

In our current iteration, the easiest — and most straightforward — thing to do would be to continue running the accelerator as we’ve run it to date. Well, okay, not easy… but it would be us doing what we’ve gotten pretty decent at doing. With outcomes that would be relatively predictable.

But easy is not what we do.

We like to fix problems. We like to try new experiments. We like to make things difficult to make them interesting. Long story short, we like to start new things.

And so, even though it’s going to be scary and messy and rife with uncertainty, it’s time for the next phase of the experiment.

We’re not changing everything, mind you. One thing will remain absolutely consistent: we’ll continue to strive to help Portland startups and the Portland startup scene. Because that’s what makes PIE, well, PIE.

But the fresh PIE — the new experiment — will be different. Familiar, but different. Because what’s needed now is different than when we began.

Without giving too much away, this new experiment will tackle how we provide the same type of assistance we’ve provided in the past. But this time, at scale. So we can help more than the handful of startups we traditionally welcomed into the space, every year. So we can help more and more founders. To find new ways to collaborate and create value. And help ensure that this amazing momentum that Portland has harnessed, continues. In Portland… and beyond.

Even better? The next phase of the PIE experiment is already underway. You may have noticed some telltale signs of this next version of the experiment. Such as:

But that’s just the beginning. There will be much, much more. Some of it will work. Some of it will fail miserably. Like any new thing, this is going to be messy and difficult. And full of highs and lows. And along the way, we’re likely to accidentally stumble into some awesome things we never really intended. Because this is — and will continue to be — the Portland Incubator Experiment.

We realize that this is a lot to digest. Undoubtedly, this will raise a few expletives. And probably some questions. Let’s cover the questions:

 

FAQs

 

Will there be an application period for a class, this year?

Nope. There will be no formal application for a new class this year. We are always interested in working with teams building amazing things, so please don’t be shy about reaching out to us. But we will be focusing our efforts on things beyond our traditional three-month accelerator program.

But let’s say that I was really hoping to go through an accelerator. What then?

If you’re seeking an accelerator program, the following applications are either open or opening soon:

How can you help more startups without hosting a class?

Whoa, nelly! Stay tuned.

So you’re never doing an accelerator again?

Never say never. This is an experiment. We’re not ruling anything out. And we’re constantly re-evaluating PIE and its impact. We simply need our time and resources to be completely focused on the next phase of PIE at the moment. After that, who knows?

If you’re not going to do a class, how are you going to keep busy?

Don’t you worry. We aren’t kicking back and taking a break. But we also haven’t hit “the big reveal” yet. One effort, for example, has us focused on assisting our portfolio companies —  helping us understand what growth stage startups need and how an accelerator might benefit that stage of startups. Another has been collaborating with other local and regional incubators and accelerators. Still another has been figuring out how the PIE model might be applied in other communities or industries. But there are a bunch of other things in the works, too.

I see you work with other accelerators in Portland. Do you work with accelerators outside of Portland?

Most definitely. PIE has been lucky enough to chat with accelerators and incubators from all over the world. If you’re running one of those programs or are thinking about starting one of those programs, please — by all means — get in touch with us.

Do you have any podcasts you’d recommend?

That’s a really odd question. It’s almost like we asked you to ask that. But since you asked… we’re in the midst of starting up a podcast by accelerators, for accelerators. It might be worth a listen.

I like Slack. How do I get invited to the Portland Startups Slack?

Seriously? This is just starting to sound like one of those pseudo FAQs that folks make up. Fine. Just head over to the registration page. We’ll look forward to chatting with you.

Is Wieden+Kennedy still involved with PIE?

Oh good. A serious question again. Finally. And the answer is yes, most definitely. W+K keeps looking to increase their impact on the startup ecosystem. And that’s another part of the “Experiment” — capital “E” — you’ll be hearing more about.

Is this simply because you couldn’t come up with a PIE flavor that started with “e”?

No. For the Python (Monty, not the language) fans out there, “Elderberry” is waiting in the wings. (Fun Fact: PIE classes are designated by pie flavors, in alphabetic order. Like Android releases, but better.)

More soon.

Renny & Rick

News

PIE is now more CENTRL-ly located

Six years ago, PIE began as an idea. An experiment. An experiment that was founded on the idea of helping and supporting the Portland, Oregon, startup community. Since day one—when we walked into an empty retail space at the corner of NW Davis and NW 12th on the first floor of Wieden+Kennedy’s global headquarters—we’ve tried to remain true to that founding principle.

The Portland startup community has grown and changed a great deal over the course of those years. And PIE has changed with it. Serving as coworking space, an early stage startup accelerator, and a home away from home for visiting startup and technology types from around the world.

But we still felt like we could be doing more. Like having more events. Making PIE even more accessible. Helping more startups and founders in Portland. Making more connections.

But to do that, we always felt like we needed a bit more space. And so we’ve been working for the past couple of years trying to come up with a way to pull that off. Now, we’re happy to report that we’ve figured that out.

PIE has relocated to CENTRL Office, a new coworking space in the Pearl District of Portland.

Okay. Admittedly, it’s only a block away from where we were. But it provides us with resources that allow us to get even more involved with our awesome startup community.

As part of the move, PIE gains the opportunity to collaborate with CENTRL on more programming and gatherings for the broader Portland startup community. Furthermore, it presents opportunities to make PIE’s existing resources and alums more accessible to everyone in startup community, whether they have been formally connected to PIE or not.

Local who wants to see where we sit? Startup type visiting Portland? We’d love to have you swing by. Come find us at CENTRL Office, 1355 NW Everett Street. We’re up the stairs on the westside. The friendly CENTRL folks will point you our way.

And stay tuned as we start ramping up events and activities. (HINT: We may already have one on the books.) We’ve got a little more room with which to work. And we’re looking forward to taking advantage of that—for all of us.

Alumni, Community, News

PIE alum news roundup

While we spent the past few months rambling about our current PIE class, the PIE alum network was still busy making things happen.

Awards, features, and funding—here’s a brief round up of what some of them have been up to:

Missed PIE’s Demo Day a few weeks ago? Catch all the pitches from PIE Demo Day 2014 here.

Community, News

Video playlist from PIE Demo Day 2014

PIE demo day last Friday was a BLAST! Thanks to everyone who came to the theater, the simulcast and to those of you who tuned in via livestream. The Portland community never ceases to impress.

To those of you who were unable to join in on Friday…yes you’re late to the party, but the pitches are still as fresh as ever. Grab yourself a coffee and check out this pitch playlist from last Friday’s demo day.

See a pitch you liked? Give them an upvote on product hunt! And it’s never too late to join the conversation on Twitter with #PIEdemo.

Alumni, Community, News

PIE’s 2014 Demo Day

pie5This whole experiment thing called PIE has been going for five years—constantly changing, continually experimenting and it’s been awesome to see the Portland tech community evolve alongside us. We’ve all come a long way over these past five years and the opportunities ahead are exciting.

The startups in this year’s class have spent three months absorbing everything possible from the PIE mentor network, the Portland community, Wieden+Kennedy and more. The day to share the results of these interactions is finally approaching: October 24th is PIE’s 2014 Demo Day.

This year’s Demo Day will feature presentations from our portfolio companies and highlights from our latest experiments. We’ll also take a look back at five years of PIE and the amazing startups with whom we have had the pleasure to work.

The event, held in Gerding Theater, sold out within a few days—and since we like to think of Demo Day as a community event, we’re always looking for ways to ensure we can get our awesome startup community together in person to take part in it. We’re happy to announce that our friends at eBay have been kind enough to host a PIE Demo Day simulcast. They have room for 100 folks to join them.

If for some reason you’re too far away and can’t join us at the Gerding Theater or the Simulcast, we also have a livestream link for you. Details for the Simulcast and the Livestream are below:

PIE Demo Day 2014 – Simulcast
Friday, October 24 1:30–4pm
eBay Community Lounge
Click to RSVP

PIE Demo Day 2014 – Livestream
Friday, October 24 2–4pm
Click to visit livestream link

See you in a week!