Marketing Fundamentals – Start with a Message Map/Architecture

Whenever I ask how I can help the latest crop of PIE companies, the answer is usually, “they aren’t ready for marketing help yet.” I get it. I do. You’ve got to build the product, then get someone to test/buy it, then support it, fix it, build enhancements, sell some more, keep supporting it and hiring … Continue reading Marketing Fundamentals – Start with a Message Map/Architecture

10 Hackerish Partnership Tips and Observations

I’ve served in business development and product roles at four startups—two in California and two here in Portland. If I count the digital media group at the LA Times, I can call it five. I also headed up new business development for Knowledge Universe, where my job was to look for new business lines for the … Continue reading 10 Hackerish Partnership Tips and Observations

Presenting 101 — a few tips from Mike Pacchione

With demo day looming, PIE startups have already begun to experience both the joys of pitching and the pain of critical, straightforward feedback. We’ve received insight on the topic from a variety of mentors, and that’s just the beginning of the program’s pitch phase. Earlier this week we had storytelling expert, Mike Pacchione, share presentation basics with us. … Continue reading Presenting 101 — a few tips from Mike Pacchione

Five questions with Duncan Davidson, Bullpen Capital

Duncan Davidson, Managing Director at Bullpen Capital, visited PIE today and shared valuable advice to all of us in the space. While all the startups asked him questions related to their specific businesses, I simply wanted to learn more of what it's like to be on his side of the table. I didn't pitch him, but … Continue reading Five questions with Duncan Davidson, Bullpen Capital

[Updated] How to hire for cultural fit.

Company culture is all the rage in PDX startup land. It’s incorporated into hiring processes and strategic planning meetings. There are even full time jobs dedicated to ensuring the success of a company’s culture. When you’ve got an intimate staff size that’s in the single or double digits, every new employee makes a difference, shifts … Continue reading [Updated] How to hire for cultural fit.

Startup Storytelling: Get Started with Digital Media

Startups in 2014 have a great opportunity to tell their story… not just the story of their product or service, but the story of their company. The internet has enabled easier publishing and distribution of words, images, and video, and savvy founders will use these tools to their advantage in building the reach and reputation … Continue reading Startup Storytelling: Get Started with Digital Media

Entering an accelerator? Keep this in mind.

We have six new companies entering the PIE space this Monday. In anticipation of their arrival, we’ve asked a few PIE alum to chime in with their thoughts of what the most important thing to keep in mind is when entering the PIE space and working out of an accelerator. Here are their thoughts: “PIE … Continue reading Entering an accelerator? Keep this in mind.

Top 10 Countdown of Things a Start-Up Company Should Not do Without (A humorous look at our all too often serious offices)

10. Big Screen TV – I have no freaking idea why the first thing that every startup buys is a big screen Samsung 55” TV, but its kind of a thing. Video games, Olympics, Hockey, World cup and the occasional video-conference, I’m hoping someone enlightens me on my deathbed. 9. Plants – These things provide atmosphere, … Continue reading Top 10 Countdown of Things a Start-Up Company Should Not do Without (A humorous look at our all too often serious offices)

Interns; if I had any right now, I’d make them write this for me

If you’re considering taking on interns, you should seriously take a moment to consider the pros and cons. Pros: Coffee delivery service * Work no one wants to do gets done They have no bad habits yet, so you can teach them yours You are directly responsible for teaching someone Cons: You are directly responsible … Continue reading Interns; if I had any right now, I’d make them write this for me

What’s in Your Bag? With PIE startups

Every startup has a bag of go-to tricks and tools, and the new “What’s in your Bag” series is dedicated to unveiling some of PIE community’s favorites. This series is a compilation of essential tools for team communication, analytics, engineering, and—in general—successful startup life. Here’s a look at the top two favorite tools for communication. … Continue reading What’s in Your Bag? With PIE startups