A few frequently asked questions about PIE and PIE Shop

Super happy to have a bunch of awesome founders considering applying to PIE. Now, the questions about PIE and PIE Shop are starting to roll in. So we thought we would take the opportunity to answer a few of them. What's the difference between PIE and PIE Shop? Programmatically, nothing. Focus wise, PIE helps founders … Continue reading A few frequently asked questions about PIE and PIE Shop

An open source guide for building the startup accelerator of your dreams

It’s been one year since the completion of the PIE Cookbook Kickstarter campaign, so it seemed only fitting that we let you know that we’ve reached the PIE Cookbook 0.9 beta release! That’s right! All of the content in one spot. With a table of contents, even. Now, admittedly, the beta still has quite a … Continue reading An open source guide for building the startup accelerator of your dreams

An early stage startup accelerator is an emotional rollercoaster

We’ve all heard it. “Going through an accelerator is an emotional rollercoaster.” And we’d be the first to agree. It’s not an easy or smooth experience. For anyone. But what, exactly, does that rollercoaster look like? At PIE, we’ve spent time analyzing the behavior of founders in our accelerator as well as other programs in … Continue reading An early stage startup accelerator is an emotional rollercoaster

How to filter through all your startup advice this Thanksgiving

“Here’s what you should do.” It's a sentence you’ve probably heard a lot. Friends, family, peers, mentors, investors—they all have helpful advice, but when your cousin Billy gives you business advice this Thanksgiving that conflicts with advice an investor gave you just last week, what should you do? First, take a big bite of stuffing. Then … Continue reading How to filter through all your startup advice this Thanksgiving

How to find a mentor by not asking for one

I'm here to talk about building mentor relationships. I wish I could write a listicle or "how to" document. The truth is that building mentor relationships is complicated. There is nothing more personal or nuanced. I'm going to try to put into words how we over at Switchboard built our mentor relationships, and maybe parts will ring … Continue reading How to find a mentor by not asking for one

The Next Year (& Beyond) Plan – Part 1

You’ve had a piece of the PIE… Now What? As this year’s PIE class wraps up it’s official program and settles down to dig in and advance their products and companies, I thought it would be useful to put together some strategies for thinking about the future. This two part series highlights the more operational … Continue reading The Next Year (& Beyond) Plan – Part 1

First Step of Developer Marketing is to Stop Marketing

Developers have a keen ability to ignore most traditional marketing. Including "developer marketing" in this post's title alone may have raised the hackles of most developers who read it. Yet, developer marketing is necessary for an increasing number of companies. There are a growing number of APIs, which allow developers to create something new on … Continue reading First Step of Developer Marketing is to Stop Marketing

Marketing Fundamentals – Start with a Message Map/Architecture

Whenever I ask how I can help the latest crop of PIE companies, the answer is usually, “they aren’t ready for marketing help yet.” I get it. I do. You’ve got to build the product, then get someone to test/buy it, then support it, fix it, build enhancements, sell some more, keep supporting it and hiring … Continue reading Marketing Fundamentals – Start with a Message Map/Architecture