First Step of Developer Marketing is to Stop Marketing

Developers have a keen ability to ignore most traditional marketing. Including "developer marketing" in this post's title alone may have raised the hackles of most developers who read it. Yet, developer marketing is necessary for an increasing number of companies. There are a growing number of APIs, which allow developers to create something new on … Continue reading First Step of Developer Marketing is to Stop Marketing →

Once a Mentor, Now I’ve Joined Orchestrate Full-time

Like many PIE mentors, I have been looking for ways to be more helpful to the companies and alumni. When class is in session, I spend a half day most weeks co-working alongside the founders. This casual approach has worked well, because I get to know the teams in a different way than if I … Continue reading Once a Mentor, Now I’ve Joined Orchestrate Full-time →