PIE alum Vadio, the first full-scale distribution platform for music video content and ads online, raised $2 million in a seed funding round with backing from leading music, entertainment and technology investors. This news comes only months after Vadio’s massive partnership with Vevo was made public in June.
“Music videos are one of the most popular and engaging forms of content online, but they have yet to be available where consumers prefer to access music – online streaming platforms,” said Vadio CEO Bryce Clemmer.
Vadio’s technology detects what songs listeners are playing live on their streaming platform and then plays the corresponding music videos in real-time, allowing for higher listener engagement and potentially higher ad rates for stations that adopt it.
Clemmer continued, “Our recent funding round and partnership with Vevo will enable us to scale even faster and deliver a cutting edge experience for everyone – ranging from music fans to streaming services to radio stations and record labels.”
Congratulations Vadio, next round is on you!